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Tendril's longtime friend and collaborator John Black (of CypherAudio) was approached by Stash Magazine editor and STYLE FRAMES executive producer Stephen Price to create a musical framework for the show's opening titles. John recommended Tendril as a great partner to create to create a visual, and soon after we were meeting with Stephen to discuss.

After some initial brainstorming at the studio, our Creative Director Chris Bahry reached out to the ultra talented filmmaker, designer and musician Anthony Scott Burns. Anthony had left commercial work to pursue feature film, and to us this project and client seemed like the perfect chance for an overdue collaboration. Together we came up with the self-referential story of a person creating a pitch, and the nightmarish encounters he has with himself and five ‘Gods’ that represent aspects of his creative psyche - the 'Gods' represent flesh/blood; technology/power; rest/play; form/function; love/passion.

We figured that anyone who has engaged in a pitch or any kind of creative process under pressure will identify with aspects of the ‘Ritual’ that plays out over the course of the sequence. With pitches, we put the best of ourselves out there to be the ones selected for a project and it's a painful and exhilarating experience. It's the nerd/artist's equivalent of extreme sports. It’s not meant to be a message that pitching is bad at all; but when we really got into it, things quickly became visceral and dark. We wanted to be true to the subject and this is what came out.

It was ambitious and there was certainly interplay between life and art during the piece’s inception. We wanted it to be an epic live-action and CG combo; plus the timeline was incredibly tight with just over a month for a 3-minute short with over 95 shots and no money. To that end, we drew on every resource at our disposal, including our partners for make-up and costumes, friends and family as actors, running around town with our own kit and gear, and the amazing team of designers and artists at the studio for execution. We came up with a lot of smart and cheap solutions for getting all the shots we wanted and are excited to share it all soon in some behind the scenes materials.

After we had our footage, we enlisted Chris Murphy of Relish for editing and John got to work giving the score a deep, cinematic feel, building up slowly to the reveal of the Gods. The sound design opens with more traditional musical elements for the first two movements and then introduces a more contemporary feel in the middle that continues into the finale.

All in all, it was a dream team collaboration that resulted in a work that we we hope depicts the essence of the pitch process in 3 minutes.


Production Company
Tendril Design + Animation
Directors
Anthony Scott Burns and Chris Bahry
Music and Sound Design
John Black of CypherAudio
Editor
Chris Murphy of Relish Editing
Executive Producer
Kate Bate
Creative Directors
Chris Bahry and Alexandre Torres
Producer
Molly Willows


DOP
Anthony Scott Burns
Costumes
Jessica Mary Clayton
Make-Up
Stacy Hatzinikolas
Grip
Chris Atkinson
Production Assistants
Howard Gordon, Derek Evoy
Man at Computer
Travis Stone
Gods
Iain Soder, Jessica Mary Clayton
Motorcycle Rider
Kris Sharon
Guy with Binoculars
Dennis Pikulyk


Gods Concept Art
Marco Texeira and Vini Nascimento
Additional Gods Concept Art
Ash Thorp
Environment, Prop, and God Design
Anthony Scott Burns, Vini Nascimento, Chris Bahry, Andrew Vucko
3D Modeling
Vini Nascimento, Marcin Porebski, Renato Ferro, Andrew Vucko
3D Rigging
Renato Ferro


3D Animation
Vini Nascimento, Marcin Porebski, Renato Ferro
Textures
Vini Nascimento, Renato Ferro
Lighting, Render
Brad Husband
Title Animation
Andrew Vucko
Compositing
Chris Bahry, Anthony Scott Burns, Brad Husband
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