A new visual identity for Meta Connect 2022 — their annual event devoted to augmented and virtual reality. We delivered an entire branding system (which informed all executions of the event) leaving no stone unturned in our efforts to create a holistic visual experience. With so many layers and different aspects to focus on for Meta Connect 2022, we needed a strong concept to tie everything together. We were on the hook for a visual style guide, a presenter’s session deck, an event package, social media assets, sizzle reels, and more.
Inspired by Meta’s vision of VR as an extension of the real world, we explored the symbiotic relationship between them — finding a balanced juxtaposition of real-life elements (mineral-like textures and the like) and the metaverse layer.
Inspired by Meta’s vision of VR as an extension of the real world, we explored the symbiotic relationship between them — finding a balanced juxtaposition of real-life elements (mineral-like textures and the like) and the metaverse layer.
Role: Look&Dev + Animation: created as part of Buck team for Meta Connect 2022 campaign
Credits and full project on Buck.co
Credits and full project on Buck.co
