Untold Stories with Netflix

A motion branding package for Netflix. 

We partnered with Netflix and our friends at Hornet to create a branded show package - toolkits and all.
​​​​​​​The show, Untold Stories, is an episodic series that celebrates unique people, departments, and organization within Netflix.

Title Sequences

"Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story" - Saul Bass

The first two elements created for the package were the title sequences.
In storytelling, all protagonists find themselves on a journey - they take a path often filled with twists, turns and conflict.
​​​​​​​This inspired the motif seen throughout the entire package: the pathway. 

Motion System


After exploring a number of options for the Untold Stories word mark, we used Domaine Display due to its human, elegant, optimistic qualities.
​​​​​​​This was also complimentary to their custom typeface, Netflix Sans.  

Symbol Resolve:

We had to find a memorable way to encapsulate a journey on the symbol itself.
​​​​​​​The visual solution is simple and concise: the path and the hero become the mark.


Impossible shapes and pathways are the core the Untold Stories visual experience.
Backgrounds were designed as impossible landscapes: mazes, steps, waves, and more.
​​​​​​​7 backgrounds were created, in 3 different colorways.

Title Cards:

The package also included sets of title cards, which were framed as close ups.
​​​​​​​This created a wide negative space, which in turn, maximized legibility of the type.

Visual Exploration

Initial explorations of pathways took us to a world of impossible objects and Escher-like mazes.
Designing in greyscale allowed focus on form and composition from the onset - later integrating type, to be utilized in the overall brand package.

full case study + credits at vucko.co

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