Untold Stories with Netflix
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/5ad820e4-c54c-4ade-974f-8eb2478b4206_rw_1920.gif?h=63812bab6434b3a6218a03c816cde35f)
A motion branding package for Netflix.
We partnered with Netflix and our friends at Hornet to create a branded show package - toolkits and all.
The show, Untold Stories, is an episodic series that celebrates unique people, departments, and organization within Netflix.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/7794ba22-bda0-438c-ad4a-de30ee7e75d9_rw_1200.gif?h=6878675b59b11cb8018cf5eb33205785)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/76ea9b68-7cec-4f30-94a3-e3bff6fb6e80_rw_1920.gif?h=dcf4a753b2c6fe7a13f388907d101ed8)
Title Sequences
"Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story" - Saul Bass
The first two elements created for the package were the title sequences.
In storytelling, all protagonists find themselves on a journey - they take a path often filled with twists, turns and conflict.
This inspired the motif seen throughout the entire package: the pathway.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/d7a3263a-3ed7-4a7a-b547-19fcbd40ece0_rw_1200.gif?h=43bd96e4ec451f3b5f9c38bdb179e9ed)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/e43376e1-2f71-4180-93e2-0d21cb2e8d78_rw_1920.jpg?h=4379f81c9a67ebeb204a2f2623210ce0)
Motion System
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/8b1cf5ad-c99f-42af-8c3b-7b272060a817_rw_1920.jpg?h=e5a184fd6c4dee2a1090c996dd3bb6cd)
Wordmark:
After exploring a number of options for the Untold Stories word mark, we used Domaine Display due to its human, elegant, optimistic qualities.
This was also complimentary to their custom typeface, Netflix Sans.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/76aa7403-1b25-45d2-809d-7e06b6b218a9_rw_1920.jpg?h=7bba8200c1926127be980bd4fb3b2569)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/2a6f7f2e-bf03-4fb4-84c0-02b48d3aefa4_rw_1920.jpg?h=82eabf932c0e59b7563bdf15181ed274)
Symbol Resolve:
We had to find a memorable way to encapsulate a journey on the symbol itself.
The visual solution is simple and concise: the path and the hero become the mark.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/1195910d-aa84-46a5-ac4f-fa430a827cae_rw_1920.gif?h=ddee42c7e8f831575821db88a5c1067f)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/ba6da651-aa21-49f6-bde2-ff49b637d1e5_rw_1920.png?h=d078e4197640a872b6b5deccb2f2e417)
Backgrounds:
Impossible shapes and pathways are the core the Untold Stories visual experience.
Backgrounds were designed as impossible landscapes: mazes, steps, waves, and more.
7 backgrounds were created, in 3 different colorways.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/140d2955-dd35-4e1c-a639-67a5080cbd27_rw_1920.jpg?h=bf3fcfe6233cdb3601d733c67e1a74cb)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/cd76e7cb-e0e8-4721-ad61-51452ae7f289_rw_1920.jpg?h=9ea0cff7871c2de112c2686a3a631f35)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/5b2878ba-1cce-4c11-9fad-0de14549792f_rw_1920.jpg?h=79397d1f834681600c445c86fc5a6a19)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/2d0e78ab-08ae-4c66-98af-9adc288a4d82_rw_1920.jpg?h=114699de6967888aa5726a81dbe3f4ac)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/5942a1d9-bcb3-4ec5-b94d-de5954fe0bdf_rw_1920.png?h=49cfa816830b86d09c89d27a48f6980d)
Title Cards:
The package also included sets of title cards, which were framed as close ups.
This created a wide negative space, which in turn, maximized legibility of the type.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/ff6761cf-092f-45f4-9a63-7a69f985f250_rw_1920.jpg?h=029cea4e4a6cbc14e404c5836908bfff)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/197e8e5a-44cb-4e22-acab-7625b861da05_rw_1920.jpg?h=73b470c828563a92c38145eac7ec6875)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/8c7fe76c-0ba0-47c4-b7a3-15943ff30e28_rw_1200.jpg?h=cd77ee302f956b46a6add6614280f606)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/52264d23-3780-471a-a97f-b6ebc790e0bc_rw_1920.jpg?h=85289140703abff5e222cb95a05dc26f)
Visual Exploration
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/066d1737-ad3c-43ef-bd06-d1ef54ce747f_rw_1920.jpg?h=9349b3001f97ec98ea642112dbc94c10)
Initial explorations of pathways took us to a world of impossible objects and Escher-like mazes.
Designing in greyscale allowed focus on form and composition from the onset - later integrating type, to be utilized in the overall brand package.
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/57094cd0-8caf-448e-89c1-823bb74c98e6_rw_1920.jpg?h=c106abda74dc44c1bf004b9392408a21)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/ea3eeb91-ee38-44e5-8594-83009feee228_rw_1920.png?h=d9e1835adb049dc120ca73bcee9dd0d9)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/c0534a96-9818-47cf-b492-061515615c18_rw_1920.png?h=aea641ea2449c96362566e0e44b25270)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/d5e16bd0-565c-43ac-935a-897885cfe9a0_rw_1920.jpg?h=c69b0788952bc615b5df00b6589d4842)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/bdcef2e1-9faa-4d19-9523-ee74b80050cc_rw_600.gif?h=723afdc35b2809bf3f131c438e1e25c9)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/2a1b0712-53a9-467d-b117-7b9bcf2a5cec_rw_1920.png?h=4096ef0a801abe5f1e120a7f9e707570)
![](https://cdn.myportfolio.com/667c696f-1dad-4f84-a61a-a5df8f95f2e2/567c747f-172b-4af5-a6d6-767117733def_rw_1920.jpg?h=40bb6b1ff0e1cd0ba654cf8d7fbeff53)